The European Commission has ruled that both Apple and Meta violated the Digital Markets Act (DMA). These breaches concern consumer choice and fair platform practices across the EU.
According to the Commission, Apple restricted app developers from informing users about offers outside the App Store. This limitation undermines competition and transparency. Meta, meanwhile, failed to offer users a data-light service alternative—an obligation under the DMA.
Following investigations and discussions with the companies, the Commission imposed major penalties. Apple was fined €500 million, while Meta faces a €200 million fine.
The Commission emphasized that these measures uphold fair market conditions. “The DMA ensures fair competition and consumer protection,” said EU Commissioner Teresa Ribera. “Apple and Meta failed to meet these legal obligations.”
The penalties aim to protect users and level the digital playing field. They reflect the EU’s commitment to fair rules for all market participants.
Apple and Meta Push Back Against EU Penalties
Both Apple and Meta criticized the EU’s actions as unfair and harmful to their business models.
Apple claims the decision forces them to weaken user privacy and security. The company argues that the changes are not requested by users and that the EU keeps shifting expectations.
Meta responded by labeling the fine a “customs tariff” on innovation. According to Meta, the Commission is unfairly targeting successful American firms while applying different standards to European and Chinese companies.
Meta also warned that limiting personalized ads harms EU businesses and reduces the quality of its services.
Despite strong opposition, the European Commission stands firm on enforcing the DMA. All companies operating in the EU must align with these laws and values.
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